We hope you have opened this blog because you know that successful managers and executives use effective oral and written communication skills to get the results they need.

Many business executives pick up this blog because they wish to improve their individual skills in writing or presentations or both. Others need tips to help their team members work more effectively. Green Wind Solutions will help you with both perspectives.

We know you believe communication skills are important, because you’ve opened this blog. We hope that you will find this to be an excellent ladder for developing and refining your communication skills as you advance in your business career.


Achieving success in today’s workplace requires the ability to communicate effectively with a wide variety of audiences. Effective business communication is more than the ability of an individual to create a clear memo, a useful executive summary, a good report, or a persuasive presentation. It is a set of individual skills, team or group decisions, and company-supported policies, philosophies, and actions that promote the linkage of individuals and groups within an organization. Such linkages ensure that key strategic and operational information is shared appropriately and effectively. Managers and companies that do not develop and encourage the use of such processes give up potential competitive advantages and may under utilize company strengths. It is clear that profound changes are occurring in the way that businesses are both doing business and communicating.
Managers and executives frequently waste considerable time by using faulty processes for documents and presentations. A systematic process would enable them to work more efficiently, eliminate redundancy, and communicate their ideas more effectively. The effectiveness of management depends on the efficient means of communication.
Managers need to build teams, share information, and appropriately delegate authority to facilitate the completion of projects. A supply-chain view of a corporation, its suppliers, and customers is now accepted and widely implemented as part of an integrated resource management approach.
A good manager should be an active listener. Participate listening is as important as any other element in the process of communication. It shows again the communication is a joint responsibility of both sender and the receiver.
Managers who keep information private and closely guarded are obstacles to teamwork and to reaching common, company wide goals. Managers who do not accept input from others within and outside of their groups risk failing to identify and solidify critical connections that will make the company fast and innovative.
From cradle to grave you will communicate with a wide range of audiences. For any audience, communication is effective only when the message is understood and when it stimulates action or encourages the audience to think in new ways.
People aren’t “born” writers or speakers. The more they write and speak the more their skills improve.

communication as an Art
No matter what you are today the below ladders help you discover how to collaborate in teams, listen well, master non verbal communication, and participate in productive meetings. You will learn about communicating across cultural boundaries.

Six ladders in communication themes

Committing to ethical communication.
Adopting an audience centered approach.
Improving your intercultural sensitivity.
Improving your body language.
Improving your work place sensitivity.
Using communication technology effectively

Six ladders in process

Defining your purpose
Analyzing your audience
Gathering supporting materials
Organizing your ideas
Improving delivery skills
Dealing with speech anxiety

A business Organization is a group of people associated to earn profit. Various kinds of activities have to be performed by the people of an organization so as to earn profit. These activities need an effective and systematic communication. Without efficient communication, one can not even imagine to do work and hence will be unable to earn profit. Since the aim of business organization is to earn profit, the organization will die without profit and this death is a result of the absence of communication. This is why communication is called life blood of a business organization.

Changes are occurring in what is being communicated within and outside of organizations, why it is being communicated, and who is doing the communicating.And we guarantee that improved business writing and business presentation skills will save you time and money.

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